Digitization of business in the services segment
Provide services online Digitize your businessOvercome the crisis of trust Get enough clientsAct as an expertCommunicate clearly and conciselyBuild an exceptional brand
Understand the digitization and marketing of services thanks to knowledge based on 10 years of experience, 734 completed projects and current market research from 36 countries.
Understand your clients
How to overcome the crisis of trust and sell services online?
Presenting and selling services on the web requires a different approach than selling products. The service is not tangible, it cannot be imagined very well, it cannot be returned so easily. So how do clients behave when buying services?
They want concrete proof
On average, users believe 12 times more
in references of your real clients compared to general marketing texts. They want to see, not believe.
They love clear information
They want to know exactly how the cooperation begins and progresses, who will take care of them, how do you guarantee quality and deadlines - and that's just the beginning.
They are very impatient
People on the Internet are not willing to read long texts or wait longer for a page to load. The important things must be said in the headings and briefly, ideally shown directly in photos and video.
They stay 88% longer
on the website, if it includes quality and authentic video or photos, which will provide them with answers to their most frequently asked questions.
They use phones more often
63% of all website traffic comes from mobile devices. Having a well-resolved responsiveness is a critical point.
They are looking for benefits for themselves
Your potential clients are not interested in the foundation of your business, but how it can solve the burning issue that they are currently battling.
Set the right goals for your site and business
What goals to set for website,
which sells services?
Marketing goals
- Increase the number of leads (clients) from the site
- Collect user emails and get followers
- Better presentation of the services and the team on the web
- Work well with references
- Reduce page load time
- Establish online conversations (chat, video call, email, form)
- Work with content marketing
Process goals
- Automate appointment reservations
- Move appointments and consultations to the Internet
- Connect the website with the CRM system
- Include the option of card payment
- Automate service billing
General requirements for a modern website
- Create an intuitive navigation structure
- Prepare quality and concise content
- Create a modern design in line with the company's CID
- Prepare a website for all types of mobile devices
- Integrate the website with third parties
- Link the site to social networks
- Provide intuitive and fast content management
- Automate routine work
Digitize business and marketing
Sales of services
in the 21st century
Web technologies can substitute most business and marketing processes in your company.
Take advantage of modern conversion elements
From forms, automatic appointment scheduling to chats and chatboats, which allow you to have a conversation with your visitors more often, naturally and without routine work.
Work systematically with contacts
Let solidpixels save each contact to your CRM, segment it, and work with it as needed. This is the way to great results in business and marketing.
Make appointments completely online
Respond quickly and keep meetings online. Explain the value of your service by sharing your desktop and making a quality video call. And say goodbye to long business trips.
Measure and automate business
Measure what really works on the website. Automate it and let modern technology generate contacts of new clients, as well as send offers and follow-ups.
Digitize the process of providing services
Providing services online
It's not just about acquiring clients, but about completely serving them online. Solidpixels allows you to provide
Online consultations, webinars
Provide consulting services via video call, share the screen of your application and use quality 4k video to keep the call personal.
Access to the client zone
Provide your clients with paid access to a secure client area, which offers videos, articles, documents, or for example podcasts to download.
Sales of know-how and digital products
Sell your digital products through an e-shop that is completely adapted for it and lets your clients pay immediately through the payment gateway.
Delivery of physical products
If the output of your service is a physical product, let the clients buy it online and deliver the result to them physically, like with any other e-shop.
Realization of online payments
Pokud je výstupem vaší služby fyzický produkt, nechte klienty nakoupit online a výsledek jim doručte fyzicky jako v kterémkoliv jiném eshopu.
Inspiration from the services segment
Explore inspirational sites of different brands and try to discover
and determine the principles they use to maximize the results of the websites.
McKinsey
The website of the world's leading consulting company is built on content marketing.
Start working smart with content
Create several case studies and quality references, which you can use across the web.
Name the conversion clearly
Name your conversion buttons and forms clearly so users know exactly what awaits them in the next step.
Paletky
Paletky make custom-made furniture, yet they can perfectly visualize the results of their work.
Content agency
Content agency has invested in authentic photographs and great texts.
Prepare
type sections
Turn your site into a kit that makes it easy to manage and expand your site.
Learn about important type pages
Great website is not just a great homepage
Marketers and entrepreneurs give great weight to the homepage and, on the contrary, underestimate the importance of other sites. At the same time, it is these sites where the conversion of the visitor often occurs. So which pages are useful to pay attention to? And what should be their content?
Service detail
A page on which the service needs to be perfectly presented, including all quality attributes and followed up with a clear conversion element.
List of services
It aims to provide an overview of the various types of services, explains the difference between them and allows a smooth path to details and order.
References
The sale of services is basically the sale of promises. However, quality references and implemented projects that are behind your back are not among these promises. Show them.
Company presentation
Rather than the history of the company, describe the future of your industry, what qualities and values are important to your team, and what you are doing to meet the expectations of your clients.
Conversion elements
Appropriately named forms, buttons, chats, call reservations, or click-to-call conversations are good to use across the entire site and the content of individual pages.
Blog
Share your know-how and act as an expert for your visitors from whom it is safe to buy a product or take advice.
Take the next step with solidpixels
Service cloud
Find out why the best companies in Central Europe like the Service cloud from solidpixels and how they achieve their goals with it.
2%
average conversion rate of the solution
6
number of key
type pages
1s
maximum website load time
I'd call it a piece of cake compared to other competitive solutions.
Case studies
Jiří Gajdošík
Asten Hotels
Petr Dvořák
Wultra
Jan Kříž
UP21